My experience straddles three distinct fields: advocacy campaigning, digital management and content production. This gives me a wide range of skills to deploy at all stages in getting digital campaigns off the ground.
For the full resume, check me out on Linkedin.
Digital campaign strategy
Effective campaigns that produce results requires solid planning. With over a decade of campaigning at Greenpeace, I have a wealth of experience in developing and managing advocacy projects with a digital bent. From identifying realistic objectives to situational analysis and power mapping, from plotting supporter journeys to honing key messages for specific audiences, from orchestrating strategies and timelines to cooking up creative tactics, I've covered all the bases.
This means I can provide a framework for your own planning process, or I can get stuck in and help make your campaign happen.
Digital projects & content production
My experience in digital and editorial content production stretches back even further. As a digital campaigner and producer, I have written (literally) hundreds of supporter emails, produced videos and animations, engineered social media content, and managed the development of digital tools and apps.
I have strong copywriting and editing skills, so I can produce lively and succinct prose tailored to whatever style is required. This stood me in good stead in my previous life as a freelance writer, working on articles, interviews, film reviews, and even the odd comic strip.